Skoda Auto

a) Identify two internal stakeholder groups suggested in the case study. 
  • Employees 
  • Shareholders 
b) Explain one conflict that exists between the different stakeholders in the case study. 
One conflict that exists between the different shareholders is that the employees are not satisfied with their pay and benefits therefore they went on strike. This consequently cost the company a large amount of money ($2.9 million) per day, effecting the shareholders. 

c) Discuss how the conflict outlined in your answer above could be minimized. 
The amount of money that the company is losing per day is much greater than if they would give their employees a raise. Therefore, it is better for them to keep their employees happy in order to be successful as that directly relates to their level of success. With unsatisfied employees, they are going to have to spend more money hiring and training others and that could be very costly. Therefore, the conflicts they have could be minimized if they give their employees a raise and keep them satisfied.